Property Managers in Indiana and Michigan Find Additional Marketing Opportunities in New Publication

leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, has expanded™-The Magazine, its most recent publication, to additional markets. This latest edition encompasses a region in North Central/Northwest Indiana and Southwest Michigan, which centers around the city of South Bend, Ind. Additional markets include Valparaiso and Notre Dame, Ind., as well as Benton Harbor, Mich. The magazine hits the stands on December 18.

Nationwide, property managers are embracing the combination of print and Internet advertising to increase their reach to apartment seekers. According to an August 2007 study by iProspect, 39 percent of Internet users who shop online make a purchase after being driven to search online via an offline channel; print ads and word-of-mouth being the most frequent drivers. Property managers who use a combination of print and Internet advertising then have an advantage over those who use only one or the other as a marketing tool.

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“ Magazine merges print apartment listings with its Internet listing on®,” said Anita Williams, Magazine regional manager. “This offers a powerful combination of print and online resources that allow property managers to maximize their visibility. Since the magazine’s introduction in eight other markets, property managers in these areas have seen phone leads increase by an average of 315 percent, according to our LEADS™ Management System! Through this system, property managers receive an exclusive, nationwide toll-free or local number with tracking information available anytime.”

With Magazine, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page. Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication also can be found at local restaurants, universities and gas stations, as well as the chamber of commerce and preferred employers.