Digital marketing is transforming the marketing landscape. It’s also one of the most talked about topics in the industry. There are many digital marketing trends that we can expect to see in the year.
In this article, we will explore the hottest trends. These trends could be a long-term strategy for your business. Read on to find out more!
1. Social media courses
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Social media courses are courses that teach students and employees about how to use social media in order to grow a business.
Social media courses can be taken in-person or online
The course topics vary depending on the school or the company offering the course. Some schools offer a general overview of social media while others teach specific skills like how to post on Instagram stories.
Some companies offer courses on how to use Facebook Live for marketing purposes or how to use Twitter for customer service inquiries.
2. Voice search
Voice search is a type of search that enables people to interact with the internet via voice commands. It is also called voice-activated search and voice-controlled search.
Voice search is a technology that lets you find information on the internet by speaking into your device instead of typing it in. Voice searches are activated by speaking words or phrases into a microphone, rather than typing them into a computer or mobile device.
3. Social media chatbots
Social media chatbots are computer programs that use artificial intelligence to simulate conversation with humans over the internet.
Chatbots are able to answer questions, give information, and help solve problems. They can be used for a number of purposes including customer service and content marketing.
A chatbot is a computer program that simulates conversations with humans on social media platforms such as Facebook Messenger, Kik, or Skype.
4. Visual content
Visual content is a type of content that is made up of images, videos, and other graphics.
Visual content has been around for a long time, but it has only recently gained popularity. There are many reasons for this – one being that the internet has become more visual. Another reason is that people have started getting used to consuming information in this way.
This type of content can be used in many different ways. It can be used to sell products on an e-commerce site or it can be used as an educational tool on the site of a school or university.
5. Social commerce
The definition of social commerce is the use of social media platforms to promote and sell products or services. Social commerce can be done through the following platforms:
The most popular form of social commerce is through Facebook where people post pictures of themselves wearing clothes that they want to sell. This type of promotion has been shown to be more successful than traditional methods like advertisements in magazines.
According to Forbes: “Social commerce is defined as when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform.
In 2021, global social commerce sales reached $492 billion, but it is expected to nearly triple by 2025 to reach $1.2 trillion, according to a new study by Accenture.”