Digital Marketing Vs Traditional Marketing – The Difference You Should Know

Digital marketing or online marketing refers to the use of the internet and digital media for leading marketing efforts. It is the way of using online channels like social media and websites as mediums for communication with the target audience. Any business can utilize internet marketing to reach out to their prospective customers. The reason why digital marketing is most useful for businesses these days is the extensive use of the internet among people. More and more people are using the internet every day which means a lot of purchases of goods and services are happening online. Services like search engine optimization, social media marketing, etc come under web marketing.

Pros and Cons of Digital Marketing

Per second there are over 79,000 searches on Google (source: MediaValet)! See the buzz! Naturally, there’s a huge possibility of doing successful marketing on the internet. Online marketing channels include the following:

Website
Social Media like Facebook, Instagram, etc.
Search Engine Marketing
Content Marketing
Affiliate Marketing
Pay Per Click Marketing
Inbound Marketing
Email Marketing etc.

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Pros:

The Advantages of Web Marketing are:

Easy to Measure: It’s obvious that when you invest money in marketing campaigns, you would want to measure the outcomes. Digital marketing lets you do so effortlessly. With this, you can track the impressions, clicks, shares, likes, comments, conversions, and many more. You can easily know how your campaigns are performing. And based on that result you can make the necessary changes to the campaign to get the maximum possible results. Also to know the outcomes of your SEO efforts Google Analytics will help you.
Easy to Target: To get the optimal results out of your online campaigns, you must reach out to the specific target audience. And online marketing gives you the privilege to exactly reach the people who want to hear from you and buy your products and services. Be it a Social Media ad or Search Engine ad, you can easily target people by their age, gender, location, hobbies, occupation, interests, etc. Limiting your focus helps you to reach people more curious to get your services. Also, you can spend your budget more effectively and get better outcomes for your brand.